Digital Travel Summit APAC 2019

01 - 03 April, 2019

Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Andy Khen

Corporate Director of Revenue & Distribution
PMG Hotels & Resorts

3:30 PM Case Study Revolution: Combating third party rate disparity – How to maintain consistent rates for the same product in all online distribution channels to encourage consumers to book direct with you

Rate disparity, if left unchecked, can seriously impact your bottom line. You may often find yourself with lower rates on OTAs and other third party channels than you do on their own website – that’s not good! This interactive case study will explore what you can do:
·         How to combat rate disparity and encourage more direct bookings and
·         How to determine the causes of rate disparity and what you should do to counter this issue
·         How to best select and manage your online distribution partners who are selling your discounted (private) rates to ensure they do not canibalise direct bookings
Healthy balance between direct booking vs. OTAs – How to decide the best mix of direct and indirect channels to use

4:40 PM Power Panel: Flying high with ancillary revenue – How to become an expert retailer of travel-related services including the ability to book hotels/airlines, attractions and ground transport

It has been reported that last 2017, the top 10 airline total ancillary revenue has jumped to US$29.7 billion. But not only airlines are leveraging the additional revenue from it, hotels, car rentals, and other verticals are also looking into tapping this business model. This panel will explore:
·         How to work closely with your digital marketing team to promote your ancillary offerings through different channels to encourage more bookings
·         How to build fresh ancillary revenue streams that fills a need that’s not yet anticipated by consumers to entice them to book directly to  you
·         How to localised offerings to enrich in-destination experiences for travellers
How to offer advise and personalised attention from the very beginning to bring a complete value proposition to improve the travel experience in-destination

Check out the incredible speaker line-up to see who will be joining Andy.

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