08 - 09 December, 2020
Day 2: Wednesday, 22 April 2020
Wednesday, April 22nd, 2020
10:05 AM Hospitality Power Panel: The new breed of experiential hospitality – How can you link the online and offline worlds, using data to enhance the experience?
Hoteliers are increasingly straddling the online and offline worlds, but too often, there is disconnect between your physical and digital presence. This can create a missed opportunities. You may fail to offer a consistent experience, may fail to meet the user at the right point in the sales funnel, or may create an unnecessarily complex or redundant experience. In this panel, you will hear from our hotel experts on how their bridging the digital and physical divide.
- How can you create meaningful, relevant offline experiences based off what you know about your consumers?
- How can you push your mobile app as a catchall of services for everything from reserving rooms to loyalty points and product information?
- Bridging online and offline – How can you use technology like digital keys, facial recognition, biometrics, self-check-in and mobile apps to help put data collected from customers online to use in venue?
- How can you provide the offline experience of the future by giving visibility to your digital team on what is happening in venue?