Alex Schellenberger

Alex is a seasoned leader with almost two decades of extensive branding, marketing, and commercial experience. He commenced his career at Procter & Gamble with various assignments across different geographies, including the Prestige Division, where he elevated the Hugo Boss fragrance line. Subsequently, he held senior executive positions steering transformative marketing and communication initiatives to redefine and reposition beauty and luxury goods brands at companies like Coty, Braun, and Swarovski. Most recently, Alex served as Global Chief Marketing Officer for Accor, based in Paris, where he pioneered brand equity and rejuvenation across Accor’s portfolio of hospitality brands. Alex is a German national with extensive experience living in both Europe and Asia and is based at the Group’s Head Office in Hong Kong.