Alex Schellenberger

Day 1 Agenda

9:50 AM Powerhouse Travel Voices: How did you adapt your strategies to respond to changing consumer behaviours and capitalise on what works while learning from past challenges?

• What are the biggest consumer behaviour shifts you’ve observed, and how have they impacted your business strategy?

• Which past marketing or commercial strategies no longer work, and what have you replaced them with?

• Looking ahead, what trends do you anticipate shaping the next wave of consumer expectations, and how are you

preparing for them?

4:00 PM Panel: How do you design loyalty programs around traveler priorities to maximise revenue and brand loyalty?

• What are the key preferences and pain points of your target travelers, and how can you tailor loyalty programs to address these needs effectively?

• How can you leverage data and personalisation to create customised rewards that resonate with different traveler segments and drive repeat business?

• What innovative loyalty features can you incorporate, such as tiered benefits or exclusive experiences, to not only increase revenue but also enhance long-term brand loyalty?

Digital Travel Summit APAC 2025

Day 1 Agenda

9:50 AM Powerhouse Travel Voices: How did you adapt your strategies to respond to changing consumer behaviours and capitalise on what works while learning from past challenges?

4:00 PM Panel: How do you design loyalty programs around traveler priorities to maximise revenue and brand loyalty?