Creating genuine emotional connections with your clients and customers is not only key to driving loyalty, but it’s also essential in creating brand advocacy and passion. Transparency, authenticity and an element of fun sounds simple enough to achieve, yet countless brands still struggle in this arena. This session will articulate how customer experiences and effective brand storytelling can become your organisations key differentiator. Panelists will discuss:
· Coming to terms with the fact that sometimes, the more fun you have the more people want to engage with you
· How to bring that aspect of your brand to your customer at scale
· How can marketing and CX work together to make your brand connect emotionally with customers?