17 - 19 August, 2020
Resorts World Sentosa, Singapore
Day 1: Tuesday, 21 April 2020
Tuesday, April 21st, 2020
3:10 PM Case Study Interactive: How to achieve highly targeted segmentation, down to the micro level, that generates a personalized digital experience to help you rise above the noise
- How to use cross-channel behavioral insights and data from internal and external sources to discover, understand and define audience micro-segments
- How to break it down further, based on past purchase history, gender, age and dozens of other factors until you have the perfect set of criteria
- How to inject product, content or email recommendations at critical touchpoints or drop-offs to optimize for goals such as conversions or purchases
- How to expand personalized recommendations across your channels and use hybrid recommendation strategies to maximize average order value
Day 2: Wednesday, 22 April 2020
Wednesday, April 22nd, 2020
9:40 AM Airline Fireside Chat: How are airlines using AI and personalization to win the next generation of travellers?
- How can you break through the noise and speak to your customers in a unique voice that leaves a lasting impression?
- How can you provide meaningful and contextually relevant personalization to increase passenger revenue?
- How can you track your customers’ digital habits in order to make it possible to understand physical behaviour?
- How can you engage your customers at a personal, detailed level to “micro-personalise” your products and services?
- How can you use voice, video and AR/VR to perform customer identity verification and to match passengers in order to enhance their user experience?
- What have been the tangible results of these AI and Personalization applications to your organisation?