Digital Travel Summit APAC 2020

08 - 09 December, 2020


Akira Mitsumasu, VP of Global Marketing at Japan Airlines
Japan Airlines Logo

Akira Mitsumasu

VP of Global Marketing
Japan Airlines

Check out the incredible speaker line-up to see who will be joining Akira.

Download The Latest Agenda

Day 1: Tuesday, 21 April 2020

Tuesday, April 21st, 2020

3:10 PM Case Study Interactive: How to achieve highly targeted segmentation, down to the micro level, that generates a personalized digital experience to help you rise above the noise

  • How to use cross-channel behavioral insights and data from internal and external sources to discover, understand and define audience micro-segments
  • How to break it down further, based on past purchase history, gender, age and dozens of other factors until you have the perfect set of criteria
  • How to inject product, content or email recommendations at critical touchpoints or drop-offs to optimize for goals such as conversions or purchases
  • How to expand personalized recommendations across your channels and use hybrid recommendation strategies to maximize average order value

Day 2: Wednesday, 22 April 2020

Wednesday, April 22nd, 2020

9:40 AM Airline Fireside Chat: How are airlines using AI and personalization to win the next generation of travellers?

The fundamental truth facing you is this – people buy experiences, not products. You must now deliver great experiences to win in an increasingly competitive world – competing for the hearts and minds of their customers – and exceeding their growing expectations at every point in the journey.
Join our fireside chat with experts from Singapore Airlines, Japan Airlines and XXX as they share their insights on how to optimize AI to offer unique personalized experiences to delight your customer:
  • How can you break through the noise and speak to your customers in a unique voice that leaves a lasting impression?
  • How can you provide meaningful and contextually relevant personalization to increase passenger revenue?
  • How can you track your customers’ digital habits in order to make it possible to understand physical behaviour?
  • How can you engage your customers at a personal, detailed level to “micro-personalise” your products and services?
  • How can you use voice, video and AR/VR to perform customer identity verification and to match passengers in order to enhance their user experience?
  • What have been the tangible results of these AI and Personalization applications to your organisation?