Digital Travel Summit APAC 2019

01 - 03 April, 2019

Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Akira Mitsumasu


VP of Products & Services Planning
Japan Airlines


4:30 PM Case Study Revolution: Getting deeper insights from consumer behaviour – How to streamline attribution modeling and transform the customer experience at every touchpoint

Akira oversees customer experience management and innovation for Japan Airlines. He is working on exciting new ways to innovate personalised customer experience through blending their core competencies in hospitality and precision with advanced digital technologies. During this interactive session, you’ll chat in groups and solve a key challenge raised during Akira’s case study presentation: 

·         How to efficiently test, operationalise and scale your attribution models across all your customer touch points to identify your highest performing channel
·         Optimising multi-touch attribution: How to best build data models to successfully track customer behavior across your brand channels and build an accurate single customer view
·         Automating marketing successes: How to introduce machine learning to uncover the true value that your various marketing campaigns are offering your customers
·         Measuring brand equity: How to leverage digital analytics to gain insights into the impact of your brand messaging on customer behaviour


Check out the incredible speaker line-up to see who will be joining Akira.

Download The Latest Agenda