Agatha Yap

Ms. Agatha Yap is Director of Marketing, Communications, Marketing Partnerships and Loyalty, overseeing Scoot’s marketing and communications efforts globally. A seasoned marketer with an extensive background in brand-building and integrated marketing, Ms. Yap leads the communications and branding teams to enhance brand awareness, attract new customers and foster long-term brand loyalty. Under Ms Yap’s leadership, Scoot continues to strengthen its position as a leading low-cost carrier (LCC) in Asia.

Prior to joining Scoot, Ms. Yap spent over a decade with McDonald’s in Singapore and China, during which she managed various portfolios and responsibilities, including taking on the role of Chief Marketing Officer as Senior Director of Marketing.

Ms. Yap holds an Executive Master of Science in Marketing from Baruch College, and a Bachelor of Business Administration (Marketing) from the University of Hawaiʻi at Mānoa.