Adam Holt

Senior Director Visa

Adam Holt is the Global Product Owner of Data Tokens at Visa, leading the charge in developing innovative, privacy-preserving data solutions for the payments and travel industries. With over 20 years of experience in product management, design, and innovation, Adam has built and led high-achieving teams across technology, financial services, and telecom sectors. Previously, Adam served as Head of the Wells Fargo Innovation Center, Global Head of Product for AI, Mobile Banking, and Emerging Tech at BBVA, and held senior roles at Tuenti Móvil (acquired by Telefonica) and T-Mobile. Adam also founded Axsy, an early mover in mobile card acceptance. Adam’s leadership has earned industry recognition, including BBVA’s global mobile banking app being ranked #1 worldwide by Forrester from 2017 to 2019. A respected thought leader, Adam frequently speaks at industry events and hosts Silicon Valley product and design leadership forums.