Adam Holt

Senior Director Visa

Adam Holt is the Global Product Owner of Data Tokens at Visa, leading the charge in developing innovative, privacy-preserving data solutions for the payments and travel industries. With over 20 years of experience in product management, design, and innovation, Adam has built and led high-achieving teams across technology, financial services, and telecom sectors. Previously, Adam served as Head of the Wells Fargo Innovation Center, Global Head of Product for AI, Mobile Banking, and Emerging Tech at BBVA, and held senior roles at Tuenti Móvil (acquired by Telefonica) and T-Mobile. Adam also founded Axsy, an early mover in mobile card acceptance. Adam’s leadership has earned industry recognition, including BBVA’s global mobile banking app being ranked #1 worldwide by Forrester from 2017 to 2019. A respected thought leader, Adam frequently speaks at industry events and hosts Silicon Valley product and design leadership forums.

Day 1 Agenda

4:00 PM [Invite Only] Synergy Workshop: From macro trends to micro moments: Harnessing AI and visa data for hyper-personalised experiences for your customers

Key takeaways:

1. Travel Trends and Opportunities in Asia Pacific

Gain insights on what it means for businesses with Asia Pacific being a key growth region

2. Unlocking deeper customer insights in a more secure manner

Understand how data tokens provide a new, privacy-conscious way to access and use customer insights for tailored travel experiences.

3. Delivering hyper-personalised experiences at scale

The workshop will demonstrate practical ways AI and data tokens can be combined to create tailored offers, recommendations, and services that increase engagement, satisfaction, and loyalty among travelers.

Check out the incredible speaker line-up to see who will be joining Adam.

Download The Latest Agenda