Abhinav Narula

Vice President of Marketing MakeMyTrip

With 14 years of experience across travel and telecom, Abhinav currently heads marketing at MakeMyTrip – India’s no.1 online travel platform. In this role, he leads strategy and execution across brand, digital, mobile, customer lifecycle management, and performance marketing. Previously, Abhinav was Director Marketing for Brand Goibibo in a similar capacity and also led Analytics & Strategy for both MakeMyTrip and Goibibo, driving data-backed decisions. A passionate marketer with strong foundations in analytics and business strategy, Abhinav brings a unique blend of creativity, customer obsession, and commercial acumen.

Day 1 Agenda

2:10 PM Panel: Harnessing data for hyperpersonalisation – How do you collect and analyse traveller data, enabling ultrapersonalised experiences from booking to post-trip engagement?

• Advanced data collection and integration – How can you aggregate data from multiple sources, including browsing behaviour, booking history, social media interactions, and realtime location tracking, to build a comprehensive traveller profile?

• How can you leverage machine learning and predictive analytics to be used to anticipate traveller preferences, recommend tailored itineraries, and deliver real-time, context-aware offers?

• Balancing personalisation and privacy – How can you implement hyper-personalisation while ensuring data security, compliance with regional privacy regulations (e.g., PDPA, GDPR), and maintaining traveller trust?

Check out the incredible speaker line-up to see who will be joining Abhinav.

Download The Latest Agenda