Reimagining Travel in APAC: Smarter, Deeper, More Human

As Asia Pacific travel roared back with renewed energy, today's travellers demanded more—more comfort, more personalisation, more purpose, and more seamlessness. Digital Travel APAC Summit 2026 explored how AI-powered experiences, direct booking optimization, cross-generational engagement, and innovative partnership models are redefining the way the industry connects, sells, and engages. From revenue management automation to experience-driven loyalty, from influencer marketing impact to omnichannel guest journeys, we unpacked the strategies, technologies, and data-driven insights shaping profitable growth and meaningful connections across Asia Pacific and beyond.

This year's summit brought together 250+ attendees and 60+ speakers across 3 concurrent tracks, with a strong focus on intimate, interactive discussions that went beyond the stage — sparking real conversations, genuine connections, and actionable ideas between the region's brightest travel and hospitality minds.

Your Complete Digital Travel APAC Journey

Testimonials From Satisfied Customers

“The shared content has been thought provoking, and the exchanged ideas were an excellent opportunity”

Juliana Kua
Singapore Tourism Board

“The speaker lineup was top-notch; I found myself learning just as much as I was sharing. The depth of insight, the fresh perspectives, and the openness of the conversations truly stood out.”

Diko Kissimon
Director, APAC, Nas Daily & 1000 Media

The discussions were forward-thinking, and the opportunity to engage with fellow professionals provided invaluable connections

Andrew Budiman
Teleperformance

 Our 2026 Travel Visionaries

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Amit Saberwal

Founder & CEO
RedDoorz

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Zia Shiekh

CEO
Svenska Hotels

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Daisuke Nishiyama

CIO, Vice President
ZIPAIR

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Joshua Law

Chief Commercial Officer
Royal Brunei Airlines

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Charline Boccara

Vice President, Loyalty & Partnerships, MEA APAC
Accor

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Angeline Hon

VP, Digital & Data
Mandai Wildlife Group

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Xue Ying Mei

VP of Marketing, APEC
Marriott International

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Edward Bell

General Manager Brand, Insights and Marketing Communications
Cathay

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Sumit Mitruka

Founder & CEO
Summit Hotels & Resorts

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Jeanette Ong

Associate Director, Marketing (Singapore)
Klook

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Chris Pok

Divisional Director, Marketing & Guest Experience
Sentosa Development Corporation

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Jasmine Seah

Country Manager
Rakuten Travel Singapore

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Masahiro Yamashita

Senior Director, APAC
KAYAK

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Angie Ho

Senior Director, eCommerce & Digital Marketing
Capella Hotel Group

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Hemanth Jayaraman

Head of Loyalty (Enrich)
Malaysia Airlines

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Karen Chung

Assistant Vice President, Marketing, Shangri-La Circle
Shangri-La Group

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Bavani Veeriah

Head of Marketing
Batik Air

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Rosebel Garcia

Head of Marketing & Commercial
Hertz Philippines

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Jeannette Ho

Vice President, Head of Brand-Commercial
Banyan Group

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Mark Shrives

VP of Digital, APEC
Marriott International

5 Key Insights from Digital Travel APAC Summit 2026:

AI Augments, It Doesn't Replace

AI is a powerful enabler, but human judgment, empathy, and creativity remain irreplaceable. Whether it's an airline agent stepping in during disruptions, a marketer maintaining brand voice, or a hotel team building guest relationships, the winning formula is knowing when to let AI lead and when to hand it back to people.

The Path from Click to Booking Is Being Redrawn

AI is collapsing the traditional travel funnel. Search, discovery, comparison, and booking are merging into single, seamless interactions. Brands that can meet travellers at the point of intent — with relevant, personalised content in real time — are the ones converting faster and at higher value.

Direct Bookings Are a Long Game, Not a Campaign

The direct vs. OTA debate has matured. The real opportunity lies after the first booking — converting OTA guests into direct relationships, leveraging first-party data, and building loyalty through experience. As one panellist put it: marketing brings them in, experience brings them back.

Measurement Needs to Catch Up With Reality

The industry is moving beyond clicks, impressions, and CTR toward real-world outcomes — footfall, check-ins, and actual revenue impact. Those who can connect media spend to genuine business results, not just digital signals, will hold the sharpest competitive edge going into 2027.

Loyalty Is Emotional Before It's Transactional

The loyalty conversation shifted from points and perks to genuine connection. The brands winning in this space are the ones deeply engaged with their members — listening, personalising benefits, and building communities around shared values. Revenue matters, but emotional connection is what drives it long-term.

What People Are Saying About Digital Travel

“The audience was highly engaged, bringing thoughtful questions and diverse perspectives from across the travel industry.”

Nakul Kothari
Head of APAC & Middle East
Juspay

"It was a great opportunity to be inspired by the diverse participants, especially those not from the same industry, and to gain a wide range of knowledge."

Daisuke Nishiyama
CIO
ZIPAIR

“Attending the Digital Travel Summit was truly eye-opening — the discussions around AI and its evolving role in travel and hospitality reinforced that this is not just a trend, but the future.”

Kiranjeet
Director of Marketing & Communications
W Kuala Lumpur

The Digital Travel Difference

Stay Connected

Connect with executives from Asia’s leading travel companies and discover how they are shaping their strategies for the present and future.

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Interact

Engage with top industry minds—both in the audience and on stage—through our interactive small-group formats, including creative boardrooms, roundtables, and workshops.

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Access 5 Star Content

Designed from insights gathered in over 80 research interviews with travel leaders to ensure every challenge and opportunity you face is addressed.

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 The Roundtable Experience That Had Everyone Talking

One of the most talked-about additions to Digital Travel APAC Summit 2026 was our first-ever 2-Day Roundtable Series — small, focused working-group sessions that ran from morning to evening across both days. Designed for deeper collaboration, the roundtables delivered hands-on tools, peer-tested strategies, and direct access to industry experts in an intimate, candid setting.

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How-To Strategy Roundtables

Practical, step-by-step discussions that helped attendees build strategies they could implement the moment they returned to the office.

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AI in Action Roundtables

Real use cases, tools, and workflows that travel teams are actively adopting — explored openly with peers navigating the same challenges.

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Decoding Source Markets Roundtables

An honest breakdown of evolving source market trends with peers facing the same on-the-ground realities.

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Generations in Travel Roundtables

A deep dive into shifting traveller behaviours across Gen Z, Millennials, and Boomers — and what it means for how the industry sells, serves, and retains.

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Connect with Digital Travel APAC!

Follow the brand new home of Digital Travel APAC on LinkedIn and be the first to hear about all the news, updates and competitions.

 The Digital Travel Audience

From startups to industry giants, the Digital Travel community is united by a shared goal: to create world-class brands that elevate customer experiences in the digital age.

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Who attends Digital Travel APAC

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Interactive Learning & Networking Highlights

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Morning Market Pulse

Delegates kicked off each morning with sharp, energising insights from travel leaders — 6-minute updates covering emerging behaviours, generational trends, and regional patterns. The live Q&A that followed sparked some of the summit's most candid conversations, turning quick updates into actionable strategies before the day had even begun.

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The C-Suite View

Top executives took the stage for a frank discussion on sustainable growth strategies — exploring how to balance global brand standards with diverse local markets, deliver standout customer experiences, and do more with less across APAC. The conversations were honest, the insights were hard-won, and the room was fully engaged.

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Interactive Roundtables

Two 30-minute peer-to-peer discussions. Zero fluff. Delegates chose their tables, dove into today's most pressing challenges, and walked away with roundtable leaders' top takeaways distilled into immediately actionable insights. The energy in the room said it all.

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Lightning Talks + Live Q&A

Industry leaders delivered rapid 7-minute presentations on using Generative AI for brand marketing and campaign development — followed by a live interview and open Q&A that pushed the conversation further. Fast-paced, practical, and packed with real-world application.

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Interactive Case Study

A 20-minute case study presentation set the scene, then delegates broke into small-group roundtable discussions to unpack a key question in depth. Roundtable leaders brought insights back to the full room — making this one of the summit's most collaborative and energising formats.

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Thought Leadership Spotlight

Vendors moved beyond the pitch and into the proof — sharing real-world case studies on how they're tackling today's travel industry challenges head-on. Delegates left with practical, innovative solutions ready to apply to their own businesses.

Let's Connect & Create A Custom Experience

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Hi, I’m George, the Sponsorship Director for Digital Travel APAC. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

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