Digital Travel APAC 2017

25 - 27 April, 2017

Resorts World Sentosa

Contact Us: +65 6722 9455

 Paul Michio McCarthy
Paul Michio McCarthy Director of Sales - APAC AppsFlyer

Paul has worked in the digital tech space for 15 years. He has previously worked for Google, LinkedIn, and PlayLab Games. At PlayLab, the creators of Juice Cubes, he was Head of Global User Acquisition, managing UA and Ad Monetization for 6 games. Nicknamed “speed racer,” he loves startups and mobile, making him a great fit for the fast past paced Asia mobile app ecosystem. 


11:30 AM Case Study: Mobile Measurement At Cruising Altitude: How can you make the most of attribution and marketing analytics?

  • Shift from last-click model to attribution modelling: How has the industry adapted to this change? 
  • How will attribution modelling guide you to redistribute and optimise your marketing spend? 
  • What are the different kinds of attribution models and which is best suited to your business at this point? 
  • What are the limitations of attribution modelling? How can you find solutions to these limits?