Digital Travel Summit APAC 2019

01 - 03 April, 2019

Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Yuki Huang


Chief Marketing Officer
KKday


3:20 PM Case Study Revolution: Capitalising on user-generated content – How to utilise UGC to harness your brand story, in an authentic and personal way

Most vacationers are willing to post holiday snaps and share their experiences across social – whether that’s saying how much they enjoyed an excursion, or complaining about flight delays on Twitter. When you consider that 86% of millennials say that UGC is a good indicator of the quality of a brand, and that 68% of social media users between the ages of 18 and 24 take into account information shared on social media when they make a purchasing decision (eMarketer), it’s easy to see why UGC is so powerful. During this interactive presentation our speaker will share:
 
·         How to use UGC to cater/personalise solely to your customers
·         People don’t trust marketers –  How to turn marketing messages into brand experiences to stand out from the crowd
·         Its authentic – How to encourage users to share their stories and highlight experiences for other users to discover in various different ways
·         It creates a community – How to harness the power of UGC is an effective way to increase engagement, consumer trust and ultimately drive sales

5:50 PM Interview: Creating more meaningful on-trip engagement – How to promote the idea that your brand truly cares about your customers during the trip

Most, if not all are familiar with the planning stage and acquiring stage. But, are you thinking of the on trip experience of your customers? From this interview you will learn:  
 
·         How to design an exceptional experience strategy that targets individual, rather than homogenous group, to engage your customers before and during the flight
·         What personalised services you can offer to your most loyal customers to keep them coming back for more?
·         How to make your customers post on social media during their trip to help you promote your brand

4:40 PM Power Panel: Flying high with ancillary revenue – How to become an expert retailer of travel-related services including the ability to book hotels/airlines, attractions and ground transport

It has been reported that last 2017, the top 10 airline total ancillary revenue has jumped to US$29.7 billion. But not only airlines are leveraging the additional revenue from it, hotels, car rentals, and other verticals are also looking into tapping this business model. This panel will explore:
 
·         How to work closely with your digital marketing team to promote your ancillary offerings through different channels to encourage more bookings
·         How to build fresh ancillary revenue streams that fills a need that’s not yet anticipated by consumers to entice them to book directly to  you
·         How to localised offerings to enrich in-destination experiences for travellers
How to offer advise and personalised attention from the very beginning to bring a complete value proposition to improve the travel experience in-destination


Check out the incredible speaker line-up to see who will be joining Yuki.

Download The Latest Agenda