Digital Travel Summit APAC 2019

01 - 03 April, 2019

Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Alan Tsui

Head of Digital Analytics
Asia Miles

11:50 AM Case Study Revolution: Making channel-less personalisation powerful – How to segment your data to group and target your users according to specific attributes

Alan currently spearhead Asia Miles’ digital personalisation and data partnerships. From onboarding first / second / third party audience data onto their DMP (data management platform) to optimising conversion rates across digital touchpoints, his team ensures marketing spend is performance driven. In his career to date, he has successfully built several teams that leverage data and analytics to understand customers on an individual level, and further personalise their digital experiences across owned and paid channels using multiple marketing technology platforms in conjunction. In this interactive session, Alan will shed light on:
·         Uniting touch points – How to structure your data and activate audiences for better customer experience
·         Predictive marketing –  How to make recommendations that are highly accurate to drive sales and improve customer satisfaction
·         How to precisely anticipate future trends to influence every arm of your marketing

Check out the incredible speaker line-up to see who will be joining Alan.

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