Peter Cassidy

After spending years as a sports journalist, sports editor, and director of content for sports brands, Peter Cassidy understands the inner workings, strategic importance, and, crucially, the challenges in creating truly great content. Then, as a product manager in Australia, he saw how tech was personalizing and scaling all aspects of marketing – except content. In 2012, he set out to change all that and co-founded Stackla. As chief marketing officer of the social content marketing platform, Peter helps the world’s leading marketers put their customers’ enthusiasm at the heart of their marketing. Peter is responsible for Stackla’s product and marketing vision, and its technology is used by more than 450 brands people love, including Expedia, AirFrance, Jetstar, Universal Music Group, and McDonald's. The company has expanded from its Sydney roots to open offices in London, San Francisco, Austin, and New York.