Digital Travel Summit APAC 2018

April 17-April 19, 2018

Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Digital Travel Summit APAC Day 2 - Thursday 19th April 2018

Building Your Future Vision

8:30 AM - 9:00 AM Conference Registration & Networking Breakfast

9:00 AM - 9:10 AM Welcome Address

Gladys Caligagan, Conference Director, Digital Travel APAC 2018

9:10 AM - 9:20 AM Chairperson’s Opening Remarks

John Sinke, Director, Marketing, Hong Kong Disneyland

John Sinke

Director, Marketing
Hong Kong Disneyland

The Next Big Disruptors

9:20 AM - 9:40 AM Keynote: Virtual interlining for airlines, OTAs and airports – What are the benefits?

Oliver Dlouhý, Founder & CEO, Kiwi.com

Oliver Dlouhý

Founder & CEO
Kiwi.com


Kei Shibata

Co-founder & CEO
Travel.jp

James Huang

Head of APAC
Wego.com

Joey Faust

Head of Customer Shared Services, Digital
Air New Zealand

Timothee Semelin

Corporate Director Digital Marketing and Transformation
Rosewood Hotel Group

Stephan Keschelis

Vice President eCommerce & Digital Transformation
NH Hotel Group

Jonathan Hardy

VP Asia
ADARA

Ben George

Senior VP & Commercial Director, APAC
Hilton

10:30 AM - 10:50 AM Keynote Presentation: Engaging the digital travel customer – How an outstanding customer experience has delivered marketplace success

Vaibhav Suri, Vice President of Products, Yatra


Vaibhav Suri

Vice President of Products
Yatra

10:50 AM - 11:10 AM Morning Networking Break 1

Big Ideas Keynote

11:10 AM - 11:30 AM Big Ideas Keynote: How the blockchain is changing the travel industry

Darvin Kurniawan, Co-Founder & CEO, Crowdvilla


Darvin Kurniawan

Co-Founder & CEO
Crowdvilla

Big Ideas Keynote

11:30 AM - 11:50 AM Out-of-the-Box Keynote: Once in a lifetime journey - Luxe and out of the ordinary travel

Mar Pages, Travel Influencer and Writer, Once in a Lifetime Journey

Mar Pages

Travel Influencer and Writer
Once in a Lifetime Journey

The Chinese Traveller

11:10 AM - 11:30 AM Presentation: What is the most direct and effective way to reach out Chinese travelers? Introducing TravelMad, an all in mobile ad solution to reach out the Chinese travellers globally

Wendy Wang, Vice President, Madhouse

Wendy Wang

Vice President
Madhouse

The Chinese Traveller

11:30 AM - 11:50 AM Presentation: How to understand your travel consumers and assist them to make policy during travel

Brenda Jianying Liu, Product Director, Ctrip

Brenda Jianying Liu

Product Director
Ctrip
(By invitation only) 

11:50 AM - 12:20 PM Morning Networking Break 2

New Frontiers in Digital Travel

Track A: Mastering Smart Analytics

12:20 PM - 12:50 PM Fireside Chat: Managing the data life cycle – What are the critical success factors for unlocking crucial data insights?

Daksh Sharma, Managing Partner, TravHQ Adisak Lamlaor, Director of Revenue Management, Anantara Sathorn Dilpreet Singh, Head of CRM and Business Analytics, The Oberoi Group

Adisak Lamlaor

Director of Revenue Management
Anantara Sathorn

Dilpreet Singh

Head of CRM and Business Analytics
The Oberoi Group

Daksh Sharma

Managing Partner
TravHQ

Track A: Mastering Smart Analytics

12:50 PM - 1:20 PM Oxford Style Debate: Building your big data ecosystem with in-house expertise is the only way to gain competitive advantage and stand out in today’s saturated marketplace– FOR AND AGAINST

Janice Chan, Managing Director, On Demand CMO Stephan Keschelis, Vice President eCommerce & Digital Transformation, NH Hotel Group Joyce Bliss, Global Marketing Director, Enterprise Holdings (National Car Rental and Enterprise Rent-A-Car)

Stephan Keschelis

Vice President eCommerce & Digital Transformation
NH Hotel Group

Joyce Bliss

Global Marketing Director
Enterprise Holdings (National Car Rental and Enterprise Rent-A-Car)

Janice Chan

Managing Director
On Demand CMO

Track B: Mastering Omnichannel Marketing

12:20 PM - 12:40 PM Fireside Chat: Fly farther, faster with a single view of the customer – How can you put together and manage a multi-channel marketing campaign that drives direct bookings?

Brett Henry, CEO, Travel Daily Peter Yoshihara, General Manager, Japan, Trip.com

Brett Henry

CEO
Travel Daily

Peter Yoshihara

General Manager, Japan
Trip.com

Track B: Mastering Omnichannel Marketing

12:40 PM - 1:20 PM Case Study Revolution: How to create a more targeted search campaign that provides a relevant customer experience and drives revenue

Christina Nastassia Templin, General Manager Marketing, Fiji Airways

Christina Nastassia Templin

General Manager Marketing
Fiji Airways


Track C: The Chinese Traveller Continued

11:50 AM - 12:20 PM Case Studies Presentation

Case Study #1: Value Retail (Europe)
How to precisely target Chinese Tourists before and during travels to Europe for CNY to raise awareness on shopping villages and driving offline traffic via coupons redemption
Case Study #2: Tangs Shopping Mall (Singapore):How to precisely target Female Chinese Tourists to drive awareness on makeup and skincare ongoing promotions
Case Study #3: Hokkaido Yubari Resort (Japan)
How to drive Chinese travellers in booking rooms and skiing programs

Track C: The Chinese Traveller Continued

12:20 PM - 12:30 PM TravelMad Platform Demo

Grace Zhang, Product Manager, Madhouse
TravelMad, is an advertising platform where you can create campaigns, view accounts and campaign reports. Based on the audience tag library and multidimensional data analysis, it enables you to target potential audience to your campaign. And data report is provided to help you optimise your budget.

Grace Zhang

Product Manager
Madhouse

Track C: The Chinese Traveller Continued

12:30 PM - 1:10 PM Q&A

(By invitation only)

Track D: Creative Boardrooms

12:20 PM - 1:20 PM Creative Boardroom: Personalizing experiences at scale – How machine learning helps you to create fully tailored experiences for customers – from an unknown visitor to a loyal flyer

Ori Lavie, SVP Global Sales, Dynamic Yield


Ori Lavie

SVP Global Sales
Dynamic Yield

1:20 PM - 2:20 PM Networking Lunch

Track A: Mastering Personalisation

2:20 PM - 2:40 PM Case Study: Getting personal with your customers – How to use digital enhancements powered by people to improve customer satisfaction and business performance

Jocelyn Phi, Vice President, Hotel Marketing – Asia-Pacific, Four Seasons Hotels

Jocelyn Phi

Vice President, Hotel Marketing – Asia-Pacific
Four Seasons Hotels

Track A: Mastering Personalisation

2:40 PM - 3:00 PM Presentation: How to use predictive analytics to provide a relevant and personalised online experience that is scalable

Kavi Chaurasia, VP of Marketing, Air Costa

Kavi Chaurasia

VP of Marketing
Air Costa

Track A: Mastering Personalisation

3:00 PM - 3:20 PM Case Study: Tours and Activities: the final digital frontier – How to tailor your technology to suit the fragmented digital needs of Asian travel business

Graham Hills, Chief Commercial Officer, BeMyGuest

Graham Hills

Chief Commercial Officer
BeMyGuest

Kiren Tanna

Co-Founder and Managing Director
ZenRooms

Brett Henry

CEO
Travel Daily

Winnie Tan

Founder & CEO
TripZilla

Joyce Bliss

Global Marketing Director
Enterprise Holdings (National Car Rental and Enterprise Rent-A-Car)

Track B: Mastering Brand Innovation & Creative

3:00 PM - 3:20 PM Case Study: How to build a budget hotel brand, without owning any hotels

Kiren Tanna, Co-Founder and Managing Director, ZenRooms

Kiren Tanna

Co-Founder and Managing Director
ZenRooms

Track C: Project Launch

2:20 PM - 3:10 PM Workshop: The future of payments –How to take advantage of the disruptive forces that continue to reshape the competitive payments landscape

Adisak Lamlaor, Director of Revenue Management, Anantara Sathorn

Adisak Lamlaor

Director of Revenue Management
Anantara Sathorn

Track D: Creative Boardrooms

2:20 PM - 3:20 PM Creative Boardroom: Digital tour and activity booking: Winners and losers – How will you be affected?

Jason Lusk, Managing Director, Clickable Vietnam

Jason Lusk

Managing Director
Clickable Vietnam

3:20 PM - 3:50 PM Afternoon Networking Break

Toolbox Talks

3:50 PM - 4:50 PM “Choose Your Own Adventure”

Like the “Choose Your Own Adventure” books your middle-schoolers are reading. Pick the topics that will make the biggest impact on achieving your 2018 priorities. Through facilitated discussion, you’ll tap into the collective expertise of your peers. Your toolbox will be overflowing! (Choose 2, 30 minutes each)

Table 1: Unlocking the secrets to engaging Chinese outbound travellers
Eric Lim, Business Development Director, 6Estates

Table 2: How to capture the voice of the customer at every touch point in the online customer journey
Graham Hills, Chief Commercial Officer, BeMyGuest

Table 3: Inside Japan: Trends & Opportunities – How can you shake things up in these tech-savvy but largely traditional industries?
Peter Yoshihara, General Manager, Japan, Ctrip

Table 4: Consumer decision process for travel: Pricing, destination, convenience
Daniela Llobet, General Manager, Growth and Operations, Fave (Groupon)

Table 5: How to measure the success of digital content marketing in travel
Winnie Tan, Founder & CEO,TripZilla

Table 6: Digital trends transforming travel in China – How to best refine your business model as well as the way you deal with customers and partners
Xiaowen Li, CEO, Weego Travel
George Zhang, Founder & CEO, iGola

Table 7: How the blockchain drives the community’s sharing economy spirit and how to harness it
Darvin Kurniawan, Co-Founder & CEO, Crowdvilla

Table 8: Conversational commerce – How to enhance the customer experience at the most important conversion touchpoint
Joey Faust, Head of Customer Shared Services, Digital, Air New Zealand

Table 9: How to create a more targeted search campaign that provides a relevant customer experience and drives revenue
Christina Nastassia Templin, General Manager Marketing, Fiji Airways

Table 10: The future of payments –How to take advantage of the disruptive forces that continue to reshape the competitive payments landscape
Adisak Lamlaor, Director of Revenue Management, Anantara Sathorn Bangkok Hotel and Oaks Bangkok Sathorn

Table 11: Women in Travel Think Tank: How to Lean in and sit at the table #Timesup and #Mentorher
Joyce Bliss, Global Marketing Director, Enterprise Holdings (National Car Rental and Enterprise Rent-A-Car)

Table 12: Tell all - How to successfully work with travel influencers
Mar Pages, Travel Influencer and Writer, Once in a Lifetime Journey

Table 13: Acquiring mobile first customers
Astha Kalbag, Performance Marketing Manager, Uber

4:50 PM - 5:20 PM 2-minute summary per table

5:20 PM - 5:30 PM Chairperson’s Closing Remarks

5:30 PM - 5:35 PM End of Digital Travel Summit APAC 2018