Digital Travel Summit APAC 2018

April 17-April 19, 2018

Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Digital Travel Summit APAC Day 2 - Thursday 19th April 2018

Building Your Future Vision

8:30 AM - 9:00 AM Conference Registration & Networking Breakfast

9:00 AM - 9:10 AM Conference Registration & Networking Breakfast

Gladys Caligagan, Conference Director, Digital Travel APAC 2018


John Sinke

Founder and CEO / former Assistant Vice President Digital Marketing, e-Commerce & Social Media
The Mind Shift Consultancy & Training / Resorts World Sentosa

The Next Big Disruptors

9:20 AM - 9:40 AM Opening Keynote: Digital Innovation & Analytics – How to continually generate fresh ideas to test, learn and execute your overall ecommerce strategy

9:40 AM - 10:10 AM Keynote Panel: Immersive tech, AI and conversational commerce – How to use AI powered chat and conversational commerce to seamless guide consumers through the purchase and planning process

James Huang, Head of APAC, Wego.com Joey Faust, Head of Customer Shared Services, Digital, Air New Zealand Timothee Semelin, Corporate Director Digital Marketing and Transformation, Rosewood Hotel Group Stephan Keschelis, Vice President eCommerce & Digital Transformation, NH Hotel Group

James Huang

Head of APAC
Wego.com

Joey Faust

Head of Customer Shared Services, Digital
Air New Zealand

Timothee Semelin

Corporate Director Digital Marketing and Transformation
Rosewood Hotel Group

Stephan Keschelis

Vice President eCommerce & Digital Transformation
NH Hotel Group

10:10 AM - 10:30 AM Keynote Address: The Jetsons Have Arrived 50 Years Early. What Are YOU going to do about It? Learning at hyper-scale – How to create a self-learning business

Reserved for Commercial Partner

10:30 AM - 10:50 AM Morning Networking Break 1

Big Ideas Keynote

10:50 AM - 11:10 AM Guest Keynote: The science of knowing what economists are wrong about

Rory Sutherland, Vice-Chairman, Ogilvy & Mather Group UK
Every decision we make involves a work of fiction: the stories we tell ourselves about our decisions bear very little relation to the way we really decide

Rory Sutherland

Vice-Chairman
Ogilvy & Mather Group UK

11:10 AM - 12:00 PM Morning Networking Break 2

New Frontiers in Digital Travel

Track A: Mastering Smart Analytics

12:00 PM - 12:30 PM Power Panel: Managing the data life cycle – What are the critical success factors for unlocking crucial data insights?

Chris Amenechi, Vice President, Pricing and Revenue Management, Copa Airlines Dilpreet Singh, Head of CRM and Business Analytics, The Oberoi Group David Boh, Senior Vice President, China, AsiaTravel

Chris Amenechi

Vice President, Pricing and Revenue Management
Copa Airlines

Dilpreet Singh

Head of CRM and Business Analytics
The Oberoi Group

David Boh

Senior Vice President, China
AsiaTravel

Track A: Mastering Smart Analytics

12:30 PM - 12:50 PM Case Study: How to harness data for gains in performance, productivity, cost savings and revenue enhancement

Reserved for Commercial Partner

Track A: Mastering Smart Analytics

12:50 PM - 1:30 PM Oxford Style Debate: Building your big data ecosystem with in-house expertise is the only way to gain competitive advantage and stand out in today’s saturated marketplace

Stephan Keschelis, Vice President eCommerce & Digital Transformation, NH Hotel Group

Stephan Keschelis

Vice President eCommerce & Digital Transformation
NH Hotel Group

Track B: Mastering Omnichannel Marketing

12:00 PM - 12:30 PM Power Panel: Fly farther, faster with a single view of the customer – How can you put together and manage a multi-channel marketing campaign that drives direct bookings?

David Arcidiacono, Head of Marketing Effectiveness, Qantas Peter Yoshihara, General Manager, Japan, Ctrip Yoga Samsugiharja, Head of Digital, Air Asia Prasad Iyer, Associate Vice President - Global eCommerce & Digital Marketing, Taj Hotels Resorts and Palaces

David Arcidiacono

Head of Marketing Effectiveness
Qantas

Peter Yoshihara

General Manager, Japan
Ctrip

Yoga Samsugiharja

Head of Digital
Air Asia

Prasad Iyer

Associate Vice President - Global eCommerce & Digital Marketing
Taj Hotels Resorts and Palaces

Track B: Mastering Omnichannel Marketing

12:30 PM - 12:50 PM Case Study: Customer acquisition channels that work – How to keep your hyper-connected customers happily engaged with omnichannel experiences

Track B: Mastering Omnichannel Marketing

12:50 PM - 1:30 PM Case Study Revolution: How to create a more targeted search campaign that provides a relevant customer experience and drives revenue

Mark Cavaliere, Chief Marketing Officer, Fiji Airways Christina Nastassia Templin, General Manager Marketing, Fiji Airways

Mark Cavaliere

Chief Marketing Officer
Fiji Airways

Christina Nastassia Templin

General Manager Marketing
Fiji Airways

Track C: Synergy Workshops

12:00 PM - 1:30 PM Workshop 1: Solving the travel distribution problem - How to use loyalty partnerships and mobile platforms to gain a competitive edge

Steven Greenway, CEO / Board Director, reward-U (HK Express) / Zuji

Steven Greenway

CEO / Board Director
reward-U (HK Express) / Zuji
limited to 25 participants

Track D: Creative Boardrooms

12:00 PM - 12:40 PM Creative Boardroom: Getting a seat at the C-Suite table – How to achieve effective multi-functional collaboration and rise quickly within your organisation

Anni Ahnger, Head of Ancillary Sales, Finnair
By invitation only

Anni Ahnger

Head of Ancillary Sales
Finnair

Track D: Creative Boardrooms

12:40 PM - 1:30 PM Creative Boardroom: Emerging markets & strategic localisation – How to reach and adapt to new and emerging markets

Reserved for Commercial Partner

limited to 10 participants

1:30 PM - 2:30 PM Networking Lunch

Track A: Mastering Personalisation

2:30 PM - 3:00 PM Power Panel: How can you use predictive analytics to provide a relevant and personalised online experience that is scalable?

Kavi Chaurasia, VP of Marketing, Air Costa Prasad Iyer, Associate Vice President - Global eCommerce & Digital Marketing, Taj Hotels Resorts and Palaces

Kavi Chaurasia

VP of Marketing
Air Costa

Prasad Iyer

Associate Vice President - Global eCommerce & Digital Marketing
Taj Hotels Resorts and Palaces

Track A: Mastering Personalisation

3:00 PM - 3:20 PM Case Study: The perfect trip through instant personalisation – How to leverage mobile, data and social technology to deliver a superior and tailored experience

Reserved for Commercial Partner

Track A: Mastering Personalisation

3:20 PM - 4:00 PM Case Study Revolution: A personalised travel future – How can we tread that fine line between becoming over-personal and delivering a tailored experience?

Clement Wong, CEO, BeMyGuest

Clement Wong

CEO
BeMyGuest

Track B: Mastering Brand Innovation & Creative

2:30 PM - 3:00 PM Power Panel: Trends and spends – Where are marketers splashing the cash?

Emilie Couton, Vice President of Digital Marketing, APAC, Accor

Emilie Couton

Vice President of Digital Marketing, APAC
Accor

Track B: Mastering Brand Innovation & Creative

3:00 PM - 3:20 PM Case Study: Success and social commerce – How to grow your brand though visual marketing and earned content

Reserved for Commercial Partner

Track B: Mastering Brand Innovation & Creative

3:20 PM - 4:00 PM Case Study Revolution: Digital behaviour marketing – How to use human cognitive bias to drive sales in digital world? How to create digital message that stick?

Yoga Samsugiharja, Head of Digital, Air Asia

Yoga Samsugiharja

Head of Digital
Air Asia

Track C: Synergy Workshops

2:30 PM - 4:00 PM Workshop 2: How to leverage user-generated content to fuel the travel booking cycle

Reserved for Commercial Partner

limited to 25 participants

Track D: Creative Boardrooms

2:30 PM - 3:10 PM Creative Boardroom: Programmatic marketing – How to get it right and target the most relevant customers to ensure the direct booking

Cherry Koay, Digital Marketing Director, Shangri-La

Cherry Koay

Digital Marketing Director
Shangri-La

Track D: Creative Boardrooms

3:10 PM - 4:00 PM Creative Boardroom: Video social commerce – How to build brand authenticity through the use of real-time customer moments on social media

Reserved for Commercial Partner

4:00 PM - 4:30 PM Afternoon Networking Break

Toolbox Talks

8:00 AM - AM “Choose Your Own Adventure”

Like the “Choose Your Own Adventure” books your middle-schoolers are reading. Pick the topics that will make the biggest impact on achieving your 2018 priorities. Through facilitated discussion, you’ll tap into the collective expertise of your peers. Your toolbox will be overflowing! (Choose 2, 30 minutes each)

Table 1: Attracting, converting and retaining customers – How to develop better user experiences in digital design and increase revenues
Reserved for Commercial Partner

Table 2: How to capture the voice of the customer at every touch point in the online customer journey
Clement Wong, Founder, BeMyGuest

Table 3: Connecting the dots – How to use data to create a seamless travel marketing strategy
Reserved for Commercial Partner

Table 4: Bringing O2O to the top table – How to use online to offline commerce to grow your travel business
Daniela Llobet, General Manager, Growth and Operations, Fave (Groupon)

Table 5: How touse a data-driven approach to enhance customer experience and increase conversions
Dilpreet Singh, Head of CRM and Business Analytics, Oberoi Group

Table 6: How to successfully integrate digital innovation into your organisation – Where to start?

Table 7: Thailand, The rising star of Asia’s travel market – How to enter and succeed in this fast growing high potential markets
Preyanan Mongkolsri, Director, Digital Marketing Management, Thai Airways

Table 8: Time for India to shine – How are the major online travel players in India adapting to the changed landscape and new customers?

Table 9: Inside Japan: Trends & Opportunities – How can you shake things up in thesetech-savvy but largely traditional industries?
Peter Yoshihara, General Manager, Japan, Ctrip

Table 10: Digital trends transforming travel in China – How to best refine your business model as well as the way you deal with customers and partners
Guoxiang Wu, SVP, Marketing Division, China Southern Airlines

Table 11: Conversational commerce – How to enhance the customer experience at the most important conversion touchpoint
Joey Faust, Head of Customer Shared Services, Digital, Air New Zealand

Table 12: Hotel Leaders Discussion – How do you use digital space to generate incremental revenue for your business
Dean Schreiber, Managing Director, Oakwood Asia


5:30 PM - 5:40 PM Chairperson’s Closing Remarks

5:40 PM - 5:45 PM End of Digital Travel Summit APAC 2018