STREAM A: CONQUERING DIGITAL MARKETING
Case Study: Bots the next frontier – Will bots mark the beginning of another fast-growing, multi-billion-dollar software economy, and are bots the new apps?
- With increased improvement in technology, to what extent can you use bots in your marketing campaigns?
- The appeal of chatbots – What makes chatbots attractive to you customers and how does it make their interaction with your business smoother?
- How much value will bots add to your business in terms of cost savings?
- With the market for apps maturing, do text based services or chatbots have the potential to take off in the travel industry?
STREAM B: MAXIMIZING PARTNERSHIPS
Case Study Revolution: How can you build a distribution base that reduces commission rates and maximizes revenues?
Group Director - E-Commerce,
STREAM C: DEEP-DIVE COUNTRY CLINICS
ANZ: The mature marketplace – What will yield the best results in ANZ’s current market conditions?
Executive Director of Marketing & Digital,
How can you drive more first time inbound visitors, improve seasonal arrivals and ultimately grow total holiday stay days?
Young Adventurers, Independent Professionals and Silver Surfers – How can you improve your online campaigns to focus on the three main waves of opportunity?
Increase in Digital Marketing Budgets- What channels present a high ROI and what are the opportunities for growth?
How can you market effectively through social media in the ANZ market?
With large tourism investment in the pipeline for the region, what is the future outlook for your business?
STREAM D: CREATIVE BOARDROOMS
Decoding Your Customers – How to build and scale your audience personas through targeted content marketing