Digital Travel APAC 2017

25 - 27 April, 2017

Resorts World Sentosa

Contact Us: +65 6722 9455

DIGITAL TRAVEL OPPORTUNITIES TOMORROW Thursday April 27th 2017

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8:30 AM Conference Registration & Networking

9:00 AM Chairperson Opening Remarks

9:10 AM Opening keynote: Embracing the data revolution – How can you harness, store and analyse data to create a personalized marketing strategy?

David Peller, Director of Strategic Partnerships, Asia Pacific, Booking.com

  • Vision to Strategy to Execution – What innovative forms of data analysis and personalization need to be adopted to stay relevant to today’s travellers?
  • How to build a robust strategy to improve the volume, velocity and variety of data and translate it to gaining business advantage
  • In an increasingly saturated digital marketplace, how can personalization help you to cut through the noise and reach your target audience?
  • What level of personalization will work for your business and how can you achieve it?
David Peller
Director of Strategic Partnerships, Asia Pacific
Booking.com

9:30 AM Keynote Panel: From Pokémon GO to artificial intelligence and virtual reality - How will the rapid evolution of technology change the way businesses and marketers gain insight?

Anil Pereira, Senior Advisor, Silicon Valley Growth Start-Ups, Industry Expert

Franc Zvonar, General Manager, Marketing & eCommerce, Fiji Airways

  • How can technology enable automation and make user experience better, faster, nimble and personal?
  • Where physical meets digital – What opportunities does Pokemon Go present for the travel industry?
  • Unlocking the potential of AI - How can you create greater accuracy and continually improve performance of analytics?
  • How to use the latest advances in artificial intelligence to optimize and automate human intensive business processes and operations
  • How can you leverage virtual reality technology and wearables to create better connected experiences? 
Anil Pereira
Senior Advisor, Silicon Valley Growth Start-Ups
Industry Expert

AnilPereira is based in Silicon Valley where he serves as senior advisor/boardmember to a number of high-growth startups around the world. Anil hassignificant experience in marketing, revenue generation, brand building and newproduct development at leading companies including American Express, VeriSignand ...[Read More]

Franc Zvonar
General Manager, Marketing & eCommerce
Fiji Airways
Franc brings 18 years of Senior Marketing and Consumer, Brand, Retail, Digital, Direct and Loyalty experience with trusted global and boutique brands including Fiji Airways, Flight Centre Limited, Virgin Australia and ebookers.co.uk (part of Orbitz Worldwide). Outside of the travel sector he worked as Head of Ma ...[Read More]

10:10 AM Keynote 1: Change is the only constant – How is the digital transformation of the industry impacting travellers in each of APAC’s travel markets?

10:30 AM Keynote 2: Travel Japan Wi-Fi - How can you turn insights into actions and actions into tangible results for the digital customer and enterprise?

Takuya Kudo, Managing Director, Global Lead of Data Science Center of Excellence, Accenture USA

Jun Hirabayashi, Digital Consulting Group, Accenture Japan

Takuya Kudo
Managing Director, Global Lead of Data Science Center of Excellence
Accenture USA

Jun Hirabayashi
Digital Consulting Group
Accenture Japan

10:50 AM Morning Networking Break

STREAM A: PERSONALISING THE ONLINE EXPERIENCE

RE-IMAGINING DIGITAL TRAVEL
11:30 AM Case Study: How to create a practical and profitable real-time personalization strategy

  • Where does personalization fit into an overall customer experience optimization strategy?
  • What are the keys to making real time personalization profitable and what are the actionable steps to get there?
  • How can you test, measure and iterate the personalization performance?
  • How can you use the most recent customer and context-aware data to choose the most relevant offers and extend it to the customer in real time?

STREAM B: MOBILE 2.0

RE-IMAGINING DIGITAL TRAVEL
Case Study: Mobile Measurement At Cruising Altitude: How can you make the most of attribution and marketing analytics?

Jonah Kadish, Senior Customer Success Manager – APAC, Appsflyer

  • Shift from last-click model to attribution modelling: How has the industry adapted to this change? 
  • How will attribution modelling guide you to redistribute and optimise your marketing spend? 
  • What are the different kinds of attribution models and which is best suited to your business at this point? 
  • What are the limitations of attribution modelling? How can you find solutions to these limits?
Jonah Kadish
Senior Customer Success Manager – APAC
Appsflyer

STREAM C: DEEP-DIVE COUNTRY CLINICS

RE-IMAGINING DIGITAL TRAVEL
Japan: Preparing for a new era in inbound tourism – How to rethink your products and services to cater to a new breed of Japanese customers who want authenticity but also accessibility

Akira Mitsumasu, Vice President, Marketing & Strategy, Japan Airlines

  • Shift in focus from outbound to inbound – How can you adapt to the changed landscape and customers?
  • How can you use cognitive technologies to revolutionise travel marketing and customer service and appeal to the Japanese tech-savvy customers?
  • What are its real applications and what could be its future?
  • What does consolidation on a global level mean for the Japanese brands?
  • What’s next for the Japanese local brands? Are they expanding beyond their shores
Akira Mitsumasu
Vice President, Marketing & Strategy
Japan Airlines

STREAM D: CREATIVE BOARDROOMS

RE-IMAGINING DIGITAL TRAVEL
Accelerating growth with AR and VR – How to transform your customer experience and increase profits

STREAM A: PERSONALISING THE ONLINE EXPERIENCE

11:50 AM Case Study Revolution: How to exploit data analytics and personalisation on an enterprise wide level to gain an information edge over your competitors

Dilpreet Singh, Head of CRM and Business Analytics, The Oberoi Group

  • How can you use data solutions to gain insight into your competitive landscape and maximize revenues?
  • How can you gather and utilize competitive market intelligence to gain future visibility into your market?
  • How can you adapt to the changing needs of your customers with accurate, instant and personalised, relevant information to service them better?
  • How can you build ultra-personalised bundles for your customers y capitalizing on this data heavy industry to boost customer engagement?
Dilpreet Singh
Head of CRM and Business Analytics
The Oberoi Group
Dilpreet is a senior professional with 10 plus years of experience in the field of CRM, Marketing analytics and Customer Insights across varied industries. Currently he is heading the CRM and analytics vertical for The Oberoi Group managing both the brands Oberoi and Trident. Dilpreet’ s area of expertise lies in using data and insights to drive Cu ...[Read More]

STREAM B: MOBILE 2.0

Oxford Style Debate: Smartphones should now be the only platform t o build your travel planning capabilities

You Teck Lam, Head of Performance Marketing, HotelQuickly

  • The travel purchase process – what inspires travellers to think about trips and how frequently to they actively plan trips?
  • Mobile travel planning – What motivates travellers to browse or book trips on their smartphones? How can you capitalize of these behaviours?
  • When do travellers feel the need to switch devices and what is this based on?
  • What are the biggest shortcomings for smartphones and what is next in the mobile front?
You Teck Lam
Head of Performance Marketing
HotelQuickly
In his current role, You Teck helps the HotelQuickly team scale user growth through building ROI driven mobile paid acquisition campaigns and has launched user activation programs through marketing automation platforms to increase user engagement for HotelQuickly app. As a seasoned mobile marketer, he has been through the phase of building user acq ...[Read More]

STREAM C: DEEP-DIVE COUNTRY CLINICS

Stream C Continued

STREAM D: CREATIVE BOARDROOMS

Stream D Continued

STREAM A: PERSONALISING THE ONLINE EXPERIENCE

12:20 PM Stream A Continued

STREAM B: MOBILE 2.0

Stream B Continued

STREAM C: DEEP-DIVE COUNTRY CLINICS

Korea: A golden opportunity for the smart and fast – How to leverage technology to succeed in the most dynamic of markets

  • What are the big trends driving travel distribution in Korea?
  • What strategies can you use to differentiate, survive and grow your business in the fast changing hyper competitive Korean market?
  • How to leverage seasonality and optimize your marketing campaigns throughout the year?
  • How can collaborative local partnerships drive productivity of your business in Korea?

STREAM D: CREATIVE BOARDROOMS

Driving the next revolution in travel – How will artificial intelligence change business models?

STREAM A: PERSONALISING THE ONLINE EXPERIENCE

12:30 PM Case Study Revolution: Mapping the customer journey - How to achieve a single customer view across all channels

Akuila Batiweti, Senior Manager Global Online Marketing, Fiji Airways

  • How can you streamline your data supply chain to have one view of the customer?
  • How does a single customer view across all channels enable your brand to tailor the experience to suit each customer’s needs?
  • What are the biggest hurdles in creating a single customer view to maximize your personalization efforts? How can you overcome them?
  • What tools and systems can help you sort through and analyse huge volumes of customer data and produce real time actionable results that can help you personalize your offerings?
Akuila Batiweti
Senior Manager Global Online Marketing
Fiji Airways
Akuila has over 7 years’ experience in digital, social media and marketing. Prior to joining Fiji Airways in 2014, he worked as the Senior Information Officer - Social Media for the Government of Fiji. Akuila is actively involved in all things digital, ancillary revenue and marketing in Australia, New Zealand, The USA, Hong Kong, China and Taiwan, ...[Read More]

STREAM B: MOBILE 2.0

Lightning Talks: How to create a mobile buying process that minimises browsing and drives conversions

Kasper Hove, International Marketing Manager, Momondo

You Teck Lam, Head of Performance Marketing, HotelQuickly

Kasper Hove
International Marketing Manager
Momondo

You Teck Lam
Head of Performance Marketing
HotelQuickly
In his current role, You Teck helps the HotelQuickly team scale user growth through building ROI driven mobile paid acquisition campaigns and has launched user activation programs through marketing automation platforms to increase user engagement for HotelQuickly app. As a seasoned mobile marketer, he has been through the phase of building user acq ...[Read More]

STREAM C: DEEP-DIVE COUNTRY CLINICS

Stream C Continued

STREAM D: CREATIVE BOARDROOMS

Stream D Continued

1:10 PM Networking Lunch Break

STREAM A: CONQUERING DIGITAL MARKETING

2:10 PM Case Study: Bots the next frontier – Will bots mark the beginning of another fast-growing, multi-billion-dollar software economy, and are bots the new apps?

  • With increased improvement in technology, to what extent can you use bots in your marketing campaigns?
  • The appeal of chatbots – What makes chatbots attractive to you customers and how does it make their interaction with your business smoother?
  • How much value will bots add to your business in terms of cost savings?
  • With the market for apps maturing, do text based services or chatbots have the potential to take off in the travel industry?  

STREAM B: MAXIMIZING PARTNERSHIPS

Case Study Revolution: How can you build a distribution base that reduces commission rates and maximizes revenues?

Praveen Anupame, Group Director - E-Commerce, Swiss-Belhotel International

Praveen Anupame
Group Director - E-Commerce
Swiss-Belhotel International

STREAM C: DEEP-DIVE COUNTRY CLINICS

ANZ: The mature marketplace – What will yield the best results in ANZ’s current market conditions?

Matt Granfield, Executive Director of Marketing & Digital, Mantra Group

  • How can you drive more first time inbound visitors, improve seasonal arrivals and ultimately grow total holiday stay days?

  • Young Adventurers, Independent Professionals and Silver Surfers – How can you improve your online campaigns to focus on the three main waves of opportunity?

  • Increase in Digital Marketing Budgets- What channels present a high ROI and what are the opportunities for growth?

  • How can you market effectively through social media in the ANZ market?

  • With large tourism investment in the pipeline for the region, what is the future outlook for your business?

Matt Granfield
Executive Director of Marketing & Digital
Mantra Group

STREAM D: CREATIVE BOARDROOMS

Decoding Your Customers – How to build and scale your audience personas through targeted content marketing

Matt Kwa, CEO, Travelog

Matt Kwa
CEO
Travelog

STREAM A: CONQUERING DIGITAL MARKETING

2:30 PM Case Study Revolution: Owning the customer lifecycle –How to drive both the front and back end of the customer relationship

Prasanna Vee, Head of Products – Hotels, Cleartrip

  • How can you connect with your customers Pre/Post booking and what communication will prove rewarding?
  • How can you improve your front and back end integration options to increase customer insights?
  • Rethinking your contact and interaction with customers – 
  • Overcoming customer experience fragmentation – How can you build strong innovation capabilities to break down data silos and provide unified customer experience?
Prasanna Vee
Head of Products – Hotels
Cleartrip

STREAM B: MAXIMIZING PARTNERSHIPS

Stream B Continued

STREAM C: DEEP-DIVE COUNTRY CLINICS

Stream C Continued

STREAM D: CREATIVE BOARDROOMS

Stream D Continued

STREAM A: CONQUERING DIGITAL MARKETING

2:50 PM Stream A Continued

STREAM B: MAXIMIZING PARTNERSHIPS

Case Study Revolution: Localization – How can you cater to your local customers to increase sales, reduce risk and build trust?

STREAM C: DEEP-DIVE COUNTRY CLINICS

Stream C Continued

STREAM D: CREATIVE BOARDROOMS

Stream D Continued

STREAM A: CONQUERING DIGITAL MARKETING

3:00 PM Stream A Continued

STREAM B: MAXIMIZING PARTNERSHIPS

Stream B Continued

STREAM C: DEEP-DIVE COUNTRY CLINICS

Middle East: Hyperconnectivity and Hyperpersonalization – How to put together a bespoke online strategy that will enable you to convert and retain the digital-savvy Middle Eastern consumer

Zaeem Shaukat Mirza, Global Head of Online Marketing, Qatar Airways

Remo Giovanni Abbondandolo, General Manager, Middle East, Travelstart

  • Will the Middle Eastern market see Black Friday and Cyber Monday come into play? How can you capitalize on this?
  • How can you win new customers from this market and boost sales with first time offers, early-bird offers, buy-back, gift cards and social offers while protecting your brand value?
  • How to design a ‘mobile first’ strategy to take advantage of the increasing mobile conversion rates in the region
  • How should you be allocating your marketing budget to enhance and simplify the online experience for your customers in this technology reliant travel market?
Zaeem Shaukat Mirza
Global Head of Online Marketing
Qatar Airways

Remo Giovanni Abbondandolo
General Manager, Middle East
Travelstart
Remo Giovanni Abbondandolo is leading the business expansion of Travelstart in the Middle East. Previously Remo was part of the team that founded Africa Internet Accelerator (one of Naspers' investments), which launched three of the fastest growing e-commerce businesses in South Africa. Prior to this, Remo was part of Rocket Internet Australia & So ...[Read More]

STREAM D: CREATIVE BOARDROOMS

Creative Boardroom: The future of CX in travel: How to exceed the demands of the digital traveler

Prashant Kirtane, Vice President Asia, Home Away

Prashant Kirtane
Vice President Asia
Home Away
Prashant Kirtane is HomeAway’s Vice President, Emerging Markets, leading the development and operations of the company across Asia and other emerging markets. 

Prior to joining HomeAway, Kirtane was the Founder and Chief Technology Officer of Travelmob, one of Asia’s pioneer social marketplace for booking accom ...[Read More]

STREAM A: CONQUERING DIGITAL MARKETING

3:10 PM Case Study Revolution: How can you overcome cross-device complexity to enrich customer experience and reduce the friction of travel?

  • How can you effectively optimize user experience by executing a comprehensive cross-channel marketing strategy?
  • What are the benefits of integrating cross device targeting to your multichannel advertising strategy?
  • How can you evaluate and tap into the cross device and multi screen consumer behavior?
  • How can technology be used to provide a smooth cross-channel UX from Browse to Comparisons and Research to Booking

STREAM B: MAXIMIZING PARTNERSHIPS

Stream B Continued

STREAM C: DEEP-DIVE COUNTRY CLINICS

Stream C Continued

STREAM D: CREATIVE BOARDROOMS

Stream D Continued

STREAM A: CONQUERING DIGITAL MARKETING

3:30 PM Stream A Continued

STREAM B: MAXIMIZING PARTNERSHIPS

Case Study: Re-Thinking your metasearch participation - How can you gain better placements for your product and drive direct bookings?

David Harry, Founder/CEO, GreatLateDeals.com

David Harry
Founder/CEO
GreatLateDeals.com

STREAM C: DEEP-DIVE COUNTRY CLINICS

Stream C Continued

3:50 PM Afternoon Networking Break

FINDING THE NEXT BIG DISTRUPTOR
4:30 PM Dragons’ Den: Leveraging new and innovative solutions – Of the many new companies entering the digital travel ecosystem, which are best to invest in to achieve greater business impact?

Anil Pereira, Senior Advisor, Silicon Valley Growth Start-Ups, Industry Expert

Dan Lynn, Co-Founder, Zuzu Hotels

Amit Saberwal, Founder, RedDoorz

Anil Pereira
Senior Advisor, Silicon Valley Growth Start-Ups
Industry Expert

AnilPereira is based in Silicon Valley where he serves as senior advisor/boardmember to a number of high-growth startups around the world. Anil hassignificant experience in marketing, revenue generation, brand building and newproduct development at leading companies including American Express, VeriSignand ...[Read More]

Dan Lynn
Co-Founder
Zuzu Hotels
Dan has spent most of his career building online travel businesses.  He is currently the co-founder of ZUZUHOTELS.  ZUZUHOTELS is a soft-chain budget hotel company in the Asia Pacific region, that offers budget hoteliers high-value services to boost their RevPar, and offers travellers certainty of a great value budget hotel stay at a high quality.  ...[Read More]

Amit Saberwal
Founder
RedDoorz

5:10 PM End of Conference Day 2