Digital Travel APAC 2017

25 - 27 April, 2017

Resorts World Sentosa

Contact Us: +65 6722 9455

DIGITAL TRAVEL INSIGHTS TODAY Wednesday April 26th 2017

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7:45 AM Conference Registration & Networking

8:30 AM Opening Remarks – Prachi Panda, Conference Director, Digital Travel APAC

8:40 AM Chairperson Opening Remarks

8:50 AM Opening Keynote: How to connect with the digitally distracted consumer

Lillibeth Canet Bishop, Senior Director, Marketing, Air China Limited

Lillibeth Canet Bishop
Senior Director, Marketing
Air China Limited

9:10 AM All Star Panel: The connected traveller – What are the core tools you need to deliver a seamless multi-channel booking experience?

Hemant Mediratta, VP, The Oberoi Group

Russell Young, Managing Director, APAC, Sojern

  • What do today’s connected travellers expect? 
  • How can you tap onto the lucrative connected travellers segment to increase profits?
  • How can you provide connected travellers with seamless and consistent cross-device experiences to boost conversions?
  • What strategic brand partnerships will enhance customer experiences for connected travellers?
  • Consumer-led revolution – How are connected travellers shaping the travel industry?
Hemant Mediratta
VP
The Oberoi Group

Russell Young
Managing Director, APAC
Sojern
Russell has worked in the online travel and tourism industry for over fourteen years. As APAC managing director, he leads Sojern’s APAC sales and account teams, expanding Sojern’s footprint in the Asian-Pacific market and developing global travel partnerships. With experience in a variety of progressive leadership roles, Russell has a proven t ...[Read More]

10:00 AM Oxford Style Debate: OTAs and Google are on a collision course and there isn’t room for both

Wilfred Fan, Managing Director, North Asia, Agoda

Li Peng, Group Director of Distribution & E-Commerce, Six Senses Hotels Resorts Spa

Wilfred Fan
Managing Director, North Asia
Agoda

Li Peng
Group Director of Distribution & E-Commerce
Six Senses Hotels Resorts Spa

10:30 AM Keynote: The customer experience of the future - How to drive digital innovation and provide the ultimate travel experience in 2017 and beyond

Andy Clark, General Manager, Asia Pacific Japan, Tealium

  • What is it that genuinely shapes travel experiences- how will this change in the next 5-10 years? 
  • Where are the digital frontiers at with regards to measuring what travellers most value? 
  • How can technologies now and in the future meet their expectations? 
  • Identifying the different segments of travellers that will shape the future of travel
Andy Clark
General Manager, Asia Pacific Japan
Tealium
Andy Clark is a digital technology veteran, with nearly 20 years of building and leading teams in Asia Pacific for dynamic, growth-oriented technology companies. Prior to Tealium, Andy served as Group Vice President, Asia Pacific for Limelight Networks, providing cost-effective, multi-channel digital content delivery platform technology. He has als ...[Read More]

10:50 AM Morning Networking Break

STREAM A: POWERING CONVERSION

TRANSFORMING YOUR DIGITAL APPROACH
11:30 AM Case Study Revolution: Getting your customer to the end of the conversion funnel – How can you avoid cart abandonment and double your revenue with the same amount of traffic?

Saurabh Prakash, Area Director of Revenue Strategy - Australia, Indonesia, Malaysia, Singapore & South Korea, Marriott International

  • The fall of traditional marketing funnel: How can you reach today’s connected customer at the right touch-points?
  • How can you benchmark and track the on-going performance of your conversion funnel? 
  • How roadblocks does the  comparison shopping heavy industry present?
  • Purchase point optimization: How can visual prompts reduce the gap between traffic and conversions?
  • Integrated approach: How can you manage multiple fragmented inventories and databases to drive revenue?     
Saurabh Prakash
Area Director of Revenue Strategy - Australia, Indonesia, Malaysia, Singapore & South Korea
Marriott International

STREAM B: PERFECTING CUSTOMER EXPERIENCE

TRANSFORMING YOUR DIGITAL APPROACH
Interview: How can you inspire people to think innovatively about creating and delivering a distinctive customer experience?

Imran Younis, Director of Customer Experience, Carnect

  • How can you deliver a differentiated customer experience and make that the priority of your marketing strategy?
  • The courage to pursue purpose beyond profit – How can you engage and entertain your audiences such that they see your brand as an extension of their community?
  • Pushing boundaries – How can adoption of next-generation digital thinking and practices transform customer experience for your brand?
  • Addressing issues in the customer journey to completely rethinking the customer experience – How can you truly reinvent your customer experience by finding the pivotal insight around which a new journey should revolve?
Imran Younis
Director of Customer Experience
Carnect
Imran Younis is an active public speaker with a career spanning over 15 years in the field of User Experience and Service Design. He has produced award winning user experience strategies for world-class brands and fortune 500 companies. He is currently shaping the next generation of innovation and modern product design within The LateRooms Group by ...[Read More]

STREAM C: DEEP-DIVE COUNTRY CLINICS

TRANSFORMING YOUR DIGITAL APPROACH
Singapore: Shorter trips, faster bookings, increased outbound travel and the demand for personalization – How can you get more market share in the competitive Singaporean market?

Trevor Spinks, Head of Sales & Distribution, Scoot/TigerAir

  • With challenges and competition arising, how can you evolve your marketing further to benefit from fast-changing trends and realise opportunities?
  • What is the vision for Destination Singapore in terms of marketing? How can you capitalise on this?
  • How to pursue a yield driven marketing approach to get a bigger share of the fast moving Singaporean market?
  • Hyper-Targeting: How can you implement data-driven marketing to generate better engagements, leads and conversions?
Trevor Spinks
Head of Sales & Distribution
Scoot/TigerAir

STREAM D: CREATIVE BOARDROOMS

TRANSFORMING YOUR DIGITAL APPROACH
Creative Boardroom: Programmatic Marketing – How can you create a dynamic, creative and personalized marketing campaign for your customer base?

Stewart Hunter, Director Sales and Partnerships APAC, Sojern

Stewart Hunter
Director Sales and Partnerships APAC
Sojern

STREAM A: POWERING CONVERSION

TRANSFORMING YOUR DIGITAL APPROACH
11:50 AM Stream A Continued

STREAM B: PERFECTING CUSTOMER EXPERIENCE

TRANSFORMING YOUR DIGITAL APPROACH
Onsite experience is important but offsite truly owns the customer experience

Wilfred Fan, Managing Director, North Asia, Agoda

Andy Khen, Executive Director, L Hotels and Resorts and Shanti Collection

  • With multiple brands and touch points involved in the customer journey, who is more responsible for the quality of experience?
  • Who is accountable for closing the customer experience gap and providing a frictionless customer experience? 
  • Managing customer conflicts - In case of complaints, who is liable?
  • The road ahead – Is it possible for travel brands to work together and share information to create a more seamless, connected travel experience?
Wilfred Fan
Managing Director, North Asia
Agoda

Andy Khen
Executive Director
L Hotels and Resorts and Shanti Collection
Andy Khen currently serves as the Executive Director with L Hotels & Resorts and Shanti Collection. Previously, he was the Group Director of E-Commerce and Distribution with Swiss-Belhotel International responsible for the online revenue of the group. Prior to his assignment with Swiss-Belhotel International, Andy was the Corporate Director of Glob ...[Read More]

STREAM C: DEEP-DIVE COUNTRY CLINICS

TRANSFORMING YOUR DIGITAL APPROACH
Stream C Continued

STREAM D: CREATIVE BOARDROOMS

TRANSFORMING YOUR DIGITAL APPROACH
Stream D Continued

STREAM A: POWERING CONVERSION

TRANSFORMING YOUR DIGITAL APPROACH
12:10 PM Case Study: Optimizing your path to purchase – What are the challenges and opportunities of alternative payment solutions?

  • Virtual payments – How can integrating alternative payment channels boost your conversions
  • Smart money: How have e-wallet services optimised payments for customers?
  • Mobile money: Implications on portability and security
  • How can adding offline payment methods in markets that are not mature speed up processes?
  • What are the challenges of integrating multiple partnerships with payment gateways onto your platform? How can you overcome them?

STREAM B: PERFECTING CUSTOMER EXPERIENCE

TRANSFORMING YOUR DIGITAL APPROACH
Stream B Continued

STREAM C: DEEP-DIVE COUNTRY CLINICS

TRANSFORMING YOUR DIGITAL APPROACH
Stream C Continued

STREAM D: CREATIVE BOARDROOMS

TRANSFORMING YOUR DIGITAL APPROACH
Stream D Continued

STREAM A: POWERING CONVERSION

TRANSFORMING YOUR DIGITAL APPROACH
12:20 PM Stream A Continued

STREAM B: PERFECTING CUSTOMER EXPERIENCE

TRANSFORMING YOUR DIGITAL APPROACH
Stream B Continued

STREAM C: DEEP-DIVE COUNTRY CLINICS

TRANSFORMING YOUR DIGITAL APPROACH
Indonesia: Reaching the diverse Indonesian consumers – How can you generate higher revenues in this upwardly mobile, tech-savvy, individualistic country?

Edward Wisnu Triatmojo, Senior Digital Manager, Keraton at The Plaza

Andhy Irawan, Managing Director, Dafam Hotels

  • How can your brand attract the young, social and mobile Indonesian customer?
  • How can you establish a brand position that resonates with local buyers?
  • Urban Dynamics – How to customize your offering based on the differences in consumer behaviour in cities of Indonesia with varied market maturity?
  • How can you use local partnerships to overcome Indonesia’s fragmented distribution infrastructure?
Edward Wisnu Triatmojo
Senior Digital Manager
Keraton at The Plaza

Andhy Irawan
Managing Director
Dafam Hotels

STREAM D: CREATIVE BOARDROOMS

TRANSFORMING YOUR DIGITAL APPROACH
Creative Boardroom: How to demonstrate the return on mobile investment with successful attribution models that demonstrate rate of conversion

STREAM A: POWERING CONVERSION

TRANSFORMING YOUR DIGITAL APPROACH
12:30 PM Case Study Revolution: The booking battle: How can you combat pricing competition?

Puneet Mahindroo, Corporate Director, Revenue Management, APAC, Four Seasons Hotels and Resorts

  • The best deals and price – How can you maintain a revenue generating bottom line?
  • How can you keep track of partner sites and other travel sites and ensure rate parity agreements are in-tack?
  • How can you protect your brand terms in online search to drive more direct bookings?
  • Pricing transparency - How can you have the customer fully understand why your site has exclusive offerings and what benefits are derived through direct booking?
Puneet Mahindroo
Corporate Director, Revenue Management, APAC
Four Seasons Hotels and Resorts

STREAM B: PERFECTING CUSTOMER EXPERIENCE

TRANSFORMING YOUR DIGITAL APPROACH
Stream B Continued

STREAM C: DEEP-DIVE COUNTRY CLINICS

TRANSFORMING YOUR DIGITAL APPROACH
Stream C Continued

STREAM D: CREATIVE BOARDROOMS

TRANSFORMING YOUR DIGITAL APPROACH
Stream D Continued

STREAM A: POWERING CONVERSION

TRANSFORMING YOUR DIGITAL APPROACH
12:50 PM Stream A Continued

STREAM B: PERFECTING CUSTOMER EXPERIENCE

TRANSFORMING YOUR DIGITAL APPROACH
Case Study: Customer-Centric DNA - How can you build a sustainable customer experience?

  • Where does the traveller experience begin and end in today’s hyper mobile, multi-channel world?
  • The modern customers – How can you engage and meet their evolving expectations?
  • How can organisations drive sustainable growth and the eventual evolution towards a digital enterprise?
  • In what innovative ways can you differentiate your brand through customer experience in an increasingly complex online distribution network?

STREAM C: DEEP-DIVE COUNTRY CLINICS

TRANSFORMING YOUR DIGITAL APPROACH
Stream C Continued

STREAM D: CREATIVE BOARDROOMS

TRANSFORMING YOUR DIGITAL APPROACH
Stream D Continued

Networking Lunch Break @ Exhibition Hall

1:10 PM For Others

Women in Retail Think Tank Lunch

How can the digital travel industry better attract, develop and retain top female talent?

Namrita Mahindro, Senior General Manager, Mahindra and Mahindra

Namrita Mahindro
Senior General Manager
Mahindra and Mahindra

STREAM A: DRIVING ANCILLARY REVENUE

2:10 PM Case Study: How can you increase ancillary revenue whilst safeguarding your brand DNA?

Franc Zvonar, General Manager, Marketing & eCommerce, Fiji Airways

  • How can you overcome the brand challenges associated with ancillary revenue?
  • Unbundling: How can you filter and recognise the components that should be included in your ancillary revenue stream?
  • How can you ensure optimal price points for your travel add-ons to maximise value?
  • New generation airlines vs. Traditional airlines: How should the approach differ for ancillary revenue management?
  • How can you capitalize on on-board sales?
Franc Zvonar
General Manager, Marketing & eCommerce
Fiji Airways
Franc brings 18 years of Senior Marketing and Consumer, Brand, Retail, Digital, Direct and Loyalty experience with trusted global and boutique brands including Fiji Airways, Flight Centre Limited, Virgin Australia and ebookers.co.uk (part of Orbitz Worldwide). Outside of the travel sector he worked as Head of Ma ...[Read More]

STREAM B: RE-DEFINING LOYALTY

Case Study: Luxury travel in Asia – How to use “phygital” bespoke customer experiences to increase loyalty and drive growth

Leanne Hucker, Director of Sales and Marketing, The Siam, Thailand

  • How to understand the new breed of technology-savvy, super-sophisticated luxury travellers in Asia and meet their expectations?
  • Loyalty 2.0 – How can you create experiential loyalty schemes to leverage the spending power of your luxury travellers to the maximum?
  • How can ‘phygital’ experience that use cultural collaborations, neighborhood partnerships and sector synergies satisfy the increasingly demanding luxury travellers?
  • How can experiential benefits emotionally engage your customers and demonstrate tangible rewards for your brand loyalty?
Leanne Hucker
Director of Sales and Marketing
The Siam, Thailand
Leanne is a global sales and marketing leader supported by 15 years’ experience in the luxury hotel and tourism sector.  Working across Australia, United Arab Emirates, Egypt and Thailand with leading brands that include Small Luxury Hotels of the World, Jumeirah Group, Trisara Phuket and Emirates Airlines. A dynamic globetrotter having travelled t ...[Read More]

STREAM C: DEEP-DIVE COUNTRY CLINICS

Malaysia: Bargains, discounts and sales – How can you price, position and package your brand to appeal to the price-sensitive Malaysian consumer?

  • How can a focus on discounts or promotional strategies help you maximize your footprint in Malaysia?
  • How can you take advantage of the growing internet penetration rate and connectivity to better reach your customers? 
  • How can you drive loyalty in the most price sensitive market of APAC?
  • How can you rebuild consumer confidence in Malaysian travel brands after the series of unfortunate airline disasters?

STREAM D: CREATIVE BOARDROOMS

Hashtags, Likes and Tweets –How to use and monetize social media to improve branding, customer care and knowledge of your customer

STREAM A: DRIVING ANCILLARY REVENUE

2:30 PM Case Study Revolution: Beyond On-Board Ancillary – How can you use third party partnerships to drive revenue and growth?

Zaeem Shaukat Mirza, Global Head of Online Marketing, Qatar Airways

  • Identifying the right partnerships – Which pre and post booking activities will be attractive for your customers?
  • Getting your customers to spend more – how can third part partnerships help you to achieve reliable ancillary revenue growth?
  • How can you be an ancillary revenue leader in terms of revenue production, marketing aggressiveness, and breadth of activities?
  • How can you offer your customers with a comprehensive online catalogue that boosts your brand image and has miles accumulation tied to ancillary purchases?
Zaeem Shaukat Mirza
Global Head of Online Marketing
Qatar Airways

STREAM B: RE-DEFINING LOYALTY

Oxford Style Debate: Price vs. Loyalty - In today’s price-sensitive market loyalty no longer exists

Lillibeth Canet Bishop, Senior Director, Marketing, Air China Limited

Tony Gothard, Senior Director Revenue, Sales & Marketing, Wyndham Hotel Group

  • Is loyalty a lost cause in the travel industry?
  • In the era of promiscuous comparison shoppers, what is driving loyalty today for travel brands?
  • What are the opportunities that can be exploited by travel brands if loyalty programs really are dead?
  • Points are not the point anymore - Is it still possible to revive loyalty programs and move away from traditional points, miles, memberships schemes? If so, how would you redefine loyalty?
Lillibeth Canet Bishop
Senior Director, Marketing
Air China Limited

Tony Gothard
Senior Director Revenue, Sales & Marketing
Wyndham Hotel Group

STREAM C: DEEP-DIVE COUNTRY CLINICS

Stream C Continued

STREAM D: CREATIVE BOARDROOMS

Stream D Continued

STREAM A: DRIVING ANCILLARY REVENUE

3:00 PM Stream A Continued

STREAM B: RE-DEFINING LOYALTY

Stream B Continued

STREAM C: DEEP-DIVE COUNTRY CLINICS

Thailand: The star of the APAC travel market – How can you succeed in the crowded and fast growing Thai market?

Chetan Patel, Vice-President, E-Commerce, ONYX Hospitality Group

  • What are the top challenges and opportunities in the Thailand online travel market and how can you adapt your e-commerce strategy to them?  
  • How can you create a multi channel strategy to ensure maximum coverage of your brand across different social media sites?
  • What are the digital marketing opportunities for tailor-made offerings to make your brand stand out in the crowded luxury travel marketplace of Thailand?
  • How can you formulate a comprehensive crisis management marketing plan to protect your brand reputation and minimize your revenue losses?
Chetan Patel
Vice-President, E-Commerce
ONYX Hospitality Group

STREAM D: CREATIVE BOARDROOMS

VPs and Directors Creative Boardroom: Navigating the ocean of technology – How can you predict the technology trends that will shape the future of the online travel market?

John Sinke, Assistant Vice President Digital Marketing, e-Commerce & Social Media, Resorts World Sentosa

By invitation only
John Sinke
Assistant Vice President Digital Marketing, e-Commerce & Social Media
Resorts World Sentosa
John Sinke is an experienced (Digital) Marketing Professional having worked with various businesses in Travel, Telecommunications, Finance, Recruitment and Automotive over the past twenty years in Asia and Europe. He is currently the AVP Digital Marketing & e-Commerce for Resorts World Sentosa (rwsentosa.com) in Singapore.  At Resorts World Sentosa ...[Read More]

STREAM A: DRIVING ANCILLARY REVENUE

3:10 PM Case Study Revolution: Personalized ancillary sales - How can you tap into unrealized revenue streams with a dynamic range of products and services that passengers actually welcome and that enhance each step of their travel journey?

  • How can personalization of ancillary revenue streams lead to happy customers, loyalty and a positive image of your brand?
  • How can you leverage the gold mine of data, passenger profiles, choices and preferences to deliver product offerings, predict customer needs and preferences and effectively cross- sell and up-sell additional products or services in context for the customer?
  • How can you understand the customers’ core attributes and push ancillary sales in a way that resonates deeply and gets them wanting more?
  • How will personalized ancillary offerings play a far more direct role in the near future in engaging customers, improving customer experiences, and increasing sales?

STREAM B: RE-DEFINING LOYALTY

Stream B Continued

STREAM C: DEEP-DIVE COUNTRY CLINICS

Stream C Continued

STREAM D: CREATIVE BOARDROOMS

Stream D Continued

STREAM A: DRIVING ANCILLARY REVENUE

3:30 PM Stream A Continued

STREAM B: RE-DEFINING LOYALTY

Case Study: Millennial loyalty – How can you book and retain this new generation of travellers?

Nelson Allen, Senior Marketing Director, APAC, Hotels.com

  • Cracking the code for millennial loyalty – What are the biggest millennial loyalty habits?
  • Growing demand for instant service and personalization—How can you create a new generation of loyal customers for your business?
  • Expanding the scope – How can you benefit from loyalty coalitions with other brands across the value chain?
  • How can a focus on experience driven loyalty help you to create innovative programs for millennials and give you a competitive edge?
Nelson Allen
Senior Marketing Director, APAC
Hotels.com
Nelson Allen is currently Senior Director of Marketing at Hotels.com Asia Pacific, an Expedia Inc. company. Based in Hong Kong, he is responsible for driving regional business growth via strategic marketing activities across 12 key markets, as well as leading the company’s initiatives in brand, communications, social media and mobile engagement.  < ...[Read More]

STREAM C: DEEP-DIVE COUNTRY CLINICS

Stream C Continued

STREAM D: CREATIVE BOARDROOMS

Stream D Continued

3:50 PM Afternoon Networking Break

OUT OF THE BOX KEYNOTE
4:30 PM Innovation Keynote: Embracing challenge – How to use the the attitude of adventure to succeed in life

David Lim, Motivational Speaker, Leader of the 1st Singapore Mt Everest Expedition, Out-of-the-box Speaker

David Lim
Motivational Speaker, Leader of the 1st Singapore Mt Everest Expedition
Out-of-the-box Speaker

MASTERING THE ASIAN GIANTS
4:50 PM Lightning Talks: Decoding China – What are the critical success factors for succeeding in the world’s fastest growing travel market?

Dwain Wall, Partner, World Cruises

Nina Kubik-Cheng, VP of Partnerships, Roomorama

Jessica Chuang, Director, Regional Marketing G. China, SEA & IN, Hotels.com

Dwain Wall
Partner
World Cruises

Nina Kubik-Cheng
VP of Partnerships
Roomorama
Nina Kubik-Cheng is VP Partnerships at Roomorama, a short-term and vacation rental platform that focuses on instantly bookable, professionally-managed properties,  providing alternative accommodation options to  travelers who want the comfort and amenities of home when they travel while at the same time, maintaining their privacy by having a place ...[Read More]

Jessica Chuang
Director, Regional Marketing G. China, SEA & IN
Hotels.com
Since Q4 2009, Jessica Chuang has been responsible for online and offline marketing activities at Hotels.com for the Greater China, Southeast Asia and India.  Since her relocation to Singapore, she has worked closely with various channels to strengthen the brand’s presence and promote the tactical campaigns.  She also plays an instrumental role in ...[Read More]

MASTERING THE ASIAN GIANTS
5:30 PM Lightning Talks: India, the land of opportunity – What are the needs of the Indian traveller, and how can you ensure they book with you

Pallav Singhvi, Head of Digital Marketing, Cleartrip

Kousik Bhattacharya, Head of Marketing, via.com

Pallav Singhvi
Head of Digital Marketing
Cleartrip
Pallav has spent many years travelling and living across Asia. For now he is settled in India. He heads digital marketing at Cleartrip, one of the largest OTAs in India, where he is driving strategic thinking in digital and mobile marketing. In the past Pallav has worked with companies such as Oracle and Infosys.
...[Read More]

Kousik Bhattacharya
Head of Marketing
via.com

6:10 PM Chairperson’s Closing Remarks

6:20 PM End of Conference Day 1