Digital Travel APAC 2017

25 - 27 April, 2017

Resorts World Sentosa

Contact Us: +65 6722 9455

 David Zhao
David Zhao Senior Growth Marketing Manager Uber
As a passionate digital marketer, David always enjoys connecting digital innovations with travel industry. With his experience with Starwood and Travelocity, he was the mobile & social marketing lead for InterContinental Hotels Group (IHG) in Greater China before he started his adventures with online giants like Amazon and Uber.


11:50 AM Panel: Should smartphones now be the only platform to build your travel planning capabilities?

  • The travel purchase process – what inspires travellers to think about trips and how frequently to they actively plan trips?
  • Mobile travel planning – What motivates travellers to browse or book trips on their smartphones? How can you capitalize of these behaviours?
  • When do travellers feel the need to switch devices and what is this based on?
  • What are the biggest shortcomings for smartphones and what is next in the mobile front?