Digital Travel APAC 2017

25 - 27 April, 2017

Resorts World Sentosa

Contact Us: +65 6722 9455

 Chetan Patel
Chetan Patel Vice President, Strategic Marketing & E-Commerce ONYX Hospitality Group
Chetan has in-depth experience across a broad spectrum of online marketing and communications platforms. During a career of more than 15 years, he has garnered an excellent understanding of the ever changing Internet travel landscape and is able to skilfully incorporate the latest developments into current business practices at ONYX Hospitality Group.

Chetan currently heads the E-Commerce department at ONYX managing all aspects of the organisation's online initiatives from SEO to digital marketing, web development, OTA relationship management, social media, loyalty CRM and partnership marketing.

His many accomplishments at ONYX includes winning Google Southeast Asia's 2009 Advertising Campaign of the Year as well as number of successful case studies regarding successful use of Google advertising and analytics platforms.


11:50 AM Panel: Should smartphones now be the only platform to build your travel planning capabilities?

  • The travel purchase process – what inspires travellers to think about trips and how frequently to they actively plan trips?
  • Mobile travel planning – What motivates travellers to browse or book trips on their smartphones? How can you capitalize of these behaviours?
  • When do travellers feel the need to switch devices and what is this based on?
  • What are the biggest shortcomings for smartphones and what is next in the mobile front?